Forbes.com recently published a list of the greatest current trendsetters. Their way of determining who is and who isn’t a trendsetter isn’t particularly scientific - they apparently have “it” and “don’t try to be cool, they just are”.The feature is also particular interesting/amusing as it also features Kevin Rose from Digg in the list - with a paragraph of text about him too…and I quote:

“The second you start looking to be ‘cool,’ you’re dead,” says trendsetter Kevin Rose, the tech whiz behind a host of “cool” products, including social-bookmarking Web site Digg and online video network Revision3.

Rather than seek out that “cool,” Rose says he looks to fill a need and do it differently from everyone else. His creations are often born out of his own frustrations with existing products and services. But instead of complaining about what isn’t on offer, he simply goes out and builds it.

Anyway, so here’s the list (in no particular order):

1. Judd Apatow: Writer and director of The 40-Year-Old Virgin and Knocked Up.

2. Mark Burnett: Visionary behind Survivor & Apprentice

3. Sir Richard Branson: Living Legend & leader of the Virgin Group.

4. Shaun Carter (Jay to the Z): Rapper & Serial Entrepreneur.

5. Simon Fuller: Entrepreneur - man behind Spice Girls, e 1990s pre-fab girl group the Spice Girls, American Idol and So You Think You Can Dance.

6. Frank Gehry: Pritzker Prize winning architect

7. Tony Hawk: Legendary ex-Skate Boarder & now Skate evangelist

8. Jonathan Ive: Apple’s senior vice president of industrial design, responsible for the iPod, the iMac and the recently released iPhone.

9. Kevin Rose: Founder of Digg, Revision 3, Pownce

10. Kate Moss: Iconic Model

11. Ian Schrager: is a hotelier and real-estate developer, founder of the late studio 54, and now creator of Manhattan’s 50 Gramercy Park North; a luxury apartment building with the staffing of a five-star hotel.

12. Martha Stewart: Martha Stewart an American business magnate, author, editor and homemaking advocate.

13. Serena Williams: Already legendary status in tennis & business

14. Oprah Winfrey: American multiple-Emmy Award winning host of The Oprah Winfrey Show, the highest-rated talk show in television history. She is also an influential book critic, an Academy Award-nominated actress, and a magazine publisher. She has been ranked the richest African American of the 20th century, the most philanthropic African American of all time, and the world’s only black billionaire for three straight years.

15. Anna Wintour: editor in chief of Vogue and the woman “devil wears prada” is based upon.

Read the full Forbes story here and slideshow here.