I just wanted to point out a wonderfully simple, eye catching ad by “New York Fries’, an um, US Canadian based company.

Great job by Toronto agency Zig & great to see that the whole ‘picture-perfect’ look is starting to feel rusty & un-sexy. On a more depressing note, it’s not good that we have got used to food becoming artificial, clogged up with who-knows-what and the fact that a company can differentiate themselves by offering ‘real food’ which is what we should have had from the start.

Anyway, here’s the ad, click for a bigger version: